B2B (Business-to-Business) is an abbreviation for commerce between businesses. The role of digital portals in dealer and enterprise sales is growing.
B2B portals let dealers place orders 24/7, see up-to-date prices and stock, and track open accounts and collections status. Phone and email traffic decreases.
Features include customer-specific pricing, minimum orders, campaigns, cart approvals, and ERP integration. Mavera’s B2B Dealer/Customer Portal works integrated with CANIAS.
Benefits: faster orders, fewer errors, sales teams focused on the field, and measurable channel performance.
