B2B (Business-to-Business) and B2C (Business-to-Consumer) refer to different commerce models in the business world. Here are the key differences.
B2C is selling directly to the end consumer, while B2B is business-to-business commerce. In B2B, price lists, credit limits, approval processes, and bulk orders stand out; in B2C, speed, visual experience, and payment variety are critical.
Many manufacturers and distributors use both models. Mavera connects B2B portal and B2C e-commerce infrastructures to the same ERP backbone to keep stock and pricing consistent.
Choosing the right model should follow your customer types and sales channels.
